Lots of people are questioning the way Apple deals with iPhone developers – plenty of voices said bad words about Apple.

Whilst some of the accusations might stand, they ignore the fact that this is a entirely new ecosystem and it takes time to tweak things and arrange all the puzzle pieces in the right place.

Imagine Microsoft or Adobe trying to deal with a huge surge of developer, apps and users – it will probably take months to get something through.

Anyway, Apple did some great work over the holiday period and the approval process is now really smooth -while it lasts It is in Apple’s interest to make sure that the entire process is working. The iPhone (and the iPad) is only a communication channel and they make majority of their money selling content.

Today, they started sending emails asking for feedback! This is a great way to gather the community thoughts and create a roadmap going forward. Moreover, this is done by an independent market research company that should have both parties!

Well done Apple!